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University of Wisconsin–Parkside

Pritosh
Kumar

Assistant Professor · Business Department · Ph.D.

I study how scarcity, consumer behavior, and supply chain dynamics intersect — with a focus on retail supply chains, consumer-centric SCM, and the behavioral consequences of supply disruptions.

3 Publications 20 Courses '22 PhD
Pritosh Kumar

Research Interests

🛒

Retail Supply Chains

How do decisions in a store affect orders, inventory and suppliers further up the supply chain?

👥

Consumer-Centric SCM

How do customers respond to shortages, and how should firms account for those responses when planning supply?

Supply Chain Scarcity

Investigating how product scarcity — whether real or perceived — affects consumer stockpiling, firm strategy, and supply chain resilience, especially during disruptions and natural disasters.

Community Research

Research Brief · April 2026 · Pleasant Prairie 2035 plan

Pleasant Prairie at an Inflection Point

Tax base flipped to a commercial and manufacturing majority in 2021. Workforce imported from two states. Home values rose 94 percent while warehouse wages rose 29 percent over 2014-2024. Six-village peer comparison and a 108-village Wisconsin panel regression.

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Research Brief · April 2026 · Kenosha case study

Repairing the Last Mile — Food Desert Diagnosis

Kenosha is tied for #2 of 72 Wisconsin counties in food desert worsening. Nine more supermarkets have closed since USDA last updated its food desert map; crime fell 41 percent in the same window. Interactive map of all 35 Kenosha tracts with current retail data through December 2025.

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Research Brief · April 2026 · Kenosha & Racine comparative

Hidden Hunger, Quiet Homelessness

Kenosha homeless students are up 60 percent since 2019. Racine's are flat. Unemployment in both counties sits below the US average; nominal incomes are up 26-29 percent. But Fair Market Rent is up 44-54 percent and real income is essentially flat. A comparative time-series across HUD PIT counts, McKinney-Vento students, FoodShare/SNAP, and FHFA/FMR housing costs — benchmarked against Wisconsin and the US.

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Data Blogs

Data Blog · May 2026 · India national synthesis

India's Middle Class, 2014–2026: Five Pillars, Three Tensions

Reading public data on how India's middle class has fared across income, household debt, investing (long-term and speculative), labour, and emigration. Net household financial savings at a five-decade low. Mutual-fund investor base tripled to 5.42 crore. Ninety-one percent of futures-and-options traders lost money in FY25. NCCS A class participation twelve times higher than NCCS C/D/E. Forty-plus primary sources, audited end-to-end.

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Selected Publications

2025

Hurry Up! Better to Get It Now Than to Be Sorry Later: The Effects of Product Rationing on Stockpiling Propensity Before Natural Disasters

Journal of Business Logistics

JBL
2024

Navigating Diversity in Supply Chain Relationships: Building Trustworthiness Through Complementary and Supplementary Fits

International Journal of Physical Distribution & Logistics Management · pp. 877–902

IJPDLM
2023

The Role of Scarcity-Inducing Post-Stockout Disclosures on Consumer Response to Stockouts

International Journal of Physical Distribution & Logistics Management · pp. 946–966

IJPDLM

Teaching

I teach across undergraduate and MBA programs at UW-Parkside, covering supply chain management, business analytics, and operations. Students work through calculations, compare decisions and explain what their results mean.

Undergraduate

  • BABA 307X · Data Applications in Operations & Supply Chain
  • BAMA 300X · Business Analytics I
  • BAMA 301X · Business Analytics II
  • BAOS 400X · Fundamental Concepts in Supply Chain Management
  • BAOS 401X · Sourcing & Supplier Management Strategies
  • BAOS 402X · Inventory Management & Distribution Strategy
  • BUS 427 · Introduction to Supply Chain Management
  • BUS 465 · Demand Supply Analytics
  • BUS 467 · Managing Pricing, Risks & Finances in SC
  • STATS 200 · Business Statistics I
  • STATS 300 · Business Statistics II

Graduate (MBA)

  • MBA 512 · Foundations in Statistics & Economics
  • MBA 715 · Advanced Operations Management
  • MBA 718 · Global Supply Chain Management
  • MBA 761 · Optimization Techniques
  • MBA 762 · Supply Chain Analytics
  • MBA 764 · Strategic Sourcing & Digital Supply Chain
  • MBA 765 · Sustainable Logistics & Disaster Management
  • MBA 794 · Internship
  • MBA 799 · Independent Study & Research

In the News

Walton College · University of Arkansas

How Purchase Limits Can Backfire During Disaster Preparedness

Research featured by the Sam M. Walton College of Business showing that retailer-imposed purchase limits before natural disasters can unintentionally increase consumer stockpiling through anchoring effects.

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Kenosha News

Supplying the Drivers Market: Spotlights Need for Truck Drivers in Kenosha County

Local coverage of supply chain workforce challenges in the Kenosha County region, featuring insights on logistics and driver market dynamics.

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Get in Touch

Let's connect.

I welcome inquiries from researchers, students, and industry professionals interested in supply chain management, consumer behavior, or potential research collaborations.

🏛
profscm.com
Kenosha, Wisconsin