Assistant Professor · Business Department · Ph.D., University of Arkansas
I study how scarcity, consumer behavior, and supply chain dynamics intersect — with a focus on retail supply chains, consumer-centric SCM, and the behavioral consequences of supply disruptions.
Experiential learning tools for supply chain and statistics — team simulations, solo challenges, and interactive visualizations. No login required for solo games.
Beer Game, Newsvendor, Bullwhip Visualizer, EOQ Simulator, Forecasting Challenge, and more.
13 games · 6 live Explore SCM Games →Distribution Guesser, T or Z Showdown, Mean vs Median, Outlier Hunter, Variance Intuition, and more.
19 games · 6 live Explore Stats Games →Examining how retail-level decisions propagate upstream through supply chains, with a focus on inventory dynamics, demand signaling, and supplier relationships in consumer-facing contexts.
Bridging the gap between consumer behavior and supply chain management — understanding how end-customer psychology shapes operational decisions and downstream firm performance.
Investigating how product scarcity — whether real or perceived — affects consumer stockpiling, firm strategy, and supply chain resilience, especially during disruptions and natural disasters.
Hurry Up! Better to Get It Now Than to Be Sorry Later: The Effects of Product Rationing on Stockpiling Propensity Before Natural Disasters
Journal of Business Logistics
Navigating Diversity in Supply Chain Relationships: Building Trustworthiness Through Complementary and Supplementary Fits
International Journal of Physical Distribution & Logistics Management · pp. 877–902
The Role of Scarcity-Inducing Post-Stockout Disclosures on Consumer Response to Stockouts
International Journal of Physical Distribution & Logistics Management · pp. 946–966
I teach across undergraduate and MBA programs at UW-Parkside, covering supply chain management, business analytics, and operations. My courses combine quantitative rigor with real-world application.
How Purchase Limits Can Backfire During Disaster Preparedness
Research featured by the Sam M. Walton College of Business showing that retailer-imposed purchase limits before natural disasters can unintentionally increase consumer stockpiling through anchoring effects.
Read feature → Kenosha NewsSupplying the Drivers Market: Spotlights Need for Truck Drivers in Kenosha County
Local coverage of supply chain workforce challenges in the Kenosha County region, featuring insights on logistics and driver market dynamics.
Read article →I welcome inquiries from researchers, students, and industry professionals interested in supply chain management, consumer behavior, or potential research collaborations.